American and International Info Resources

Mortgage life insurance leads can be a nice profit center for any insurance agent. It is often used as a method by which individuals or groups of people can secure their health to get full financial assistance in the future to buy health insurance without paying the full value upfront. The mortgage life insurance leads are generated mainly through major search engines like Google, Yahoo or MSN. By finding mortgage life insurance leads on such search engines, one can raise the most motivated prospects possible.

Mortgage life insurance leads, however, are a very lucrative profit generator for any insurance agent. These kinds of leads are conditioned to be sold to the clients through various ways (one of the ways is on the net, as mentioned).

The second way to generate leads is through the process of direct mail. A few years ago the usual process to sell leads was to send thousands and thousands of direct mail solicitations for mortgage life insurance, and this process was common for all the leading companies offering such leads. But the process of direct mail incurred printing and mailing costs. With the advent of the World Wide Web, the main focus for generating life insurance leads has shifted to the Internet. However, an independent agent can still use the service of direct mail for the purpose of mortgage life insurance lead generation.

But there are a number of ways online lead generation is better. Sophisticated online account management systems and other software make it easy for clients to track the ideal lead that he or she needs. But be it through direct mail or email, constant persuasion is an important marketing tool.

What do you do when you have a big sales week, month or quarter?

What do the other salespeople you work with do with their money?

Do you “reward” yourself? Do you “invest” in your future?

As salespeople we are notoriously known for the amount of toys we buy with our commissions. Killer stereo systems. Picture Cell Phones. Titanium Palm Pilots. Luxurious new clothes. Expensive lunches. Partying with our friends.

We say “I deserve this.”

I know that’s what I used to say.

Sales is hard. It gets all of our emotions riled up. Excitement. Fear. Anger. Juice. The thrill of the kill.

Your emotions are intense and very real.

So you want to reward yourself.

Rewarding yourself, is your way of feeling good after all you put yourself through to make the sales you did.

It’s a natural reaction to going through times of feeling fear, frustration, and stress.

Before we close another big sale we often feel fear.

Fear that you won’t close again.

Fear that you’ve lost your edge.

Fear that you will get fired and lose your job.

And then when you do make the sale, WHAM! Excitement! Elation! Relief!

It’s time to play!

This rollercoaster can be a lot of fun. But it also can be costly to your future.

Sales offers a real opportunity for men and women everywhere to make large sums of money and get out of the rat race.

The more you say “I deserve this” and “reward” yourself with toys and indulgences, the longer you be working for someone else in sales.

If you want to eventually get out of the rat race, you’ve got to have a reward system that will help you do it.

Consumption rewards just bandage you up and make you feel good for a little while.

Then you’re back at the sales game again, looking for more sales and the cycle starts over again: fear, frustration, stress, win, excitement, reward.

I know. I’ve been through this many times myself.

I can remember one of my first big sales wins. I took my sales partner and our wives out for a luxurious dinner at a restaurant that I was very impressed with. It felt great that night to dine well and drink champagne.

But the next day I was worrying about the next deal, with a few hundred dollars less in my bank account.

I repeated this pattern of pain - win - reward for many years before I realized what I was doing to myself.

Then I changed my focus.

I focused on the future, and set some bigger goals for myself.

I changed my reward system. I now measure my rewards in terms of how much closer I am getting to complete financial independence.

Consumption is nice, and my family and I do live well.

But I am much happier focusing on the day that making money will be optional and not a necessity of my daily existence. It’s important to budget your commissions intelligently.

When you get a big commission check, take a substantial portion of it and save it. Build up your financial stockpile.

Set better goals for yourself. Goals such as “I want to make $200K this year” aren’t enough. You need to be more specific. You need to set goals for what you will do with this money (hint: complete financial independence is one of mine).

What you’ll find when you build your financial stockpile is that the fear, frustration and stress you experience decreases.

And by setting bigger and better goals, you’ll find it easier to build your financial stockpile because you’ll have highly motivating goals to keep you on course.

After all, did you really get into sales to just so you could buy the latest and greatest cell phone every year?

© 1999-2004 Shamus Brown, All Rights Reserved.

Shamus Brown is a Professional Sales Coach and former high-tech sales pro who began his career selling for IBM. Shamus has written more than 50 articles on selling and is the creator of the popular Persuasive Selling Skills CD Audio Program. You can read more of Shamus Brown’s sales tips at http://Sales-Tips.industrialEGO.com/ and you can learn more about his persuasive sales skills training at http://www.Persuasive-Sales-Skills.com/

I’ll never forget taking my first test drive in a Mercedes.

The salesman was related to dealership’s owner. And he was anything other than a chip off the old block.

Papa was elegant and cultivated, and very much a gentleman, prone to understatement.

The kid was brash, spoiled, impatient, and a lot of other things you can imagine.

We were driving in a residential area, and I was concerned that the pickup was hesitant.

He told me to push the pedal to the metal, and it didn’t help, much. I thought this car might be able to do 60 in a half-hour, or so, if you timed it on a track.

Anyway, the ride came to a conclusion, but not before I asked a question about the transmission, which seemed jerky, from gear to gear.

Obviously frustrated with me, perhaps partly because I was younger than the demonstrator, he said I could stop worrying about the mechanical integrity, because “This car is more intelligent than most people!”

Hey, I know a compliment when I hear one, and this was anything but.

All I could do was smile. I had never heard of insulting your way to a sale, but this seemed to be just such an attempt. Did he actually expect to earn my business this way?

Recently, I spoke to a sales manager in a different industry, and he revealed that he loves to insult prospects, that they actually seem to appreciate it.

No, he’s not in the whip business, buggy, or otherwise.

All I can say is that the car dealer that insulted me has gone through its share of hard times, because the nameplate it represents has been plagued by quality problems.

Moreover, it has faced excruciating competition from other brands such as Lexus and Infiniti, to name a few.

Now, those are some intelligent cars!

Dr. Gary S. Goodman, President of Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.