Shipping Supplies For Your eBay Auction Business

Filed under: Auction Sales — admin at 10:52 am on Sunday, March 30, 2008

Auction supplies are clearly an expense and major consideration for an eBay auction business. Of course, the most critical supply is the item you are selling, but mailing supplies are necessary for every auction and their cost and supply must be figured into your overhead. If they are not, you might get a nasty surprise when you sit down to figure out your eBay profits at the end of the week.

The most basic supply is, of course, a box. Obviously packing begins with a box - but not just any old box. A shipping-type box is necessary because if you use a shoe box or some other flimsy box, you can be certain your package will be a disaster! Your customer will be quite peeved when her item arrives in pieces!

You will become a box-fanatic, like the rest of us. When you swoop into a store or home, with joy in your voice, the proprietor will foolishly assume that it is the merchandise you are exclaiming over! We’re just like the kids on Christmas day - dump the toy on the floor and play with the box! In other words, drooling over boxes is an occupational hazard.

Be aware that lots of merchants have boxes that you can have for free. You might become a scavenger at stores like WalMart, Linens & Things or Bed, Bath and Beyond. They have hundreds of boxes every week, and will often give them away to anyone who wants them.

If you are shipping really fragile items, two boxes are safest. The outer box should be a couple of inches larger than the inner one, to allow extra padding.

Padding for your packages: do you always need padding? Well … yes and no. I have sent a few tough books without padding. But sending grandma’s dishes unprotected is a recipe for disaster!

What kind of padding do you use?

* Newspaper is my padding of choice, because it is cheap and readily available. However, be careful because the ink can rub off on some objects and detract from their beauty. Wrap these kinds of items in plastic. Some auction users buy shredders and use the strips of paper as packaging.

* I hate those plastic peanuts, personally, but lots of people swear by them. They are an environmental disaster and the static electricity is terrible. Electronics manufacturers say to never pack computer and other kinds of equipment with peanuts, just because of the electric problem. Electrocuting your customers isn’t good business :-)

* The post office recommends popcorn (without butter and salt, of course - is that to keep us from eating it?) I like popcorn for packing, but you might not want to use it to go on safari because little critters might like it, too.

* Cut up cardboard can be very effective as packing material, but it is mighty tough to chop up.

* Padded envelopes are a popular choice, because they are so simple - just insert the whatever and mail. But, of course, they aren’t cheap. Whenever you receive anything in one of these envelopes, save them! (Are you thinking about all the envelopes you’ve thrown away?)

* Bubble wrap is the preferred favorite. It cushions objects so well (and it’s such fun to pop the bubbles!) Of course, it costs more than the the other materials, so always look for bargains on this valuable product and save every scrap you get.

And (big surprise) the best place to get bubble wrap, as well as other supplies, is on eBay. Today, for instance, I find 700 feet of 12″ wrap for $34.50.

By contrast, only 25 feet of 12 bubble wrap at Staples is $4.98 That means that 700 feet at Staples would cost $139.44. Whew … quite a saving.

Other necessary auction supplies include mailing tape, regular tape, scissors, labels and an easily legible marker.

I wrap everything in plastic bags, just for safety’s sake, so you might want some of those handy, too. One of my packages arrived damp and with the corner shredded (wonder where that box had been?) But, since I had wrapped the books and tapes in plastic, they were unharmed and the buyer was so appreciative.

Another precaution you might consider is to include an extra label inside the package, just in case. You don’t want your inventory sitting around one of those dead mail offices.

Auction supplies are like everything else in our eBay business that raises overhead: we must use wisdom and judgment so we can keep those expenses at bare minimum.

Sydney Johnston, the AUCTION QUEEN, was one of the original sellers on eBay and has been selling on eBay since the winter of 1996. She is the originator and teacher of the famous Auction Genius Course, a powerful 16 hour multi media seminar on the Internet that teaches her students how to sell on ebay.

Target Potential Bidders With Laser Beam Precision!

Filed under: Auction Sales — admin at 3:59 pm on Tuesday, March 18, 2008

When a potential bidder (customer) is looking at a specific auction you have listed, you can safely gamble that they are interested in that particular item. Now, if you have several things that are similar to that one item the person is looking at, it would be a good idea to let them know that you have other similiar items listed.

Suppose Ms.Bidder is searching around Ebay.com looking for, say, Elvis salt shakers (No, I don’t collect Elvis things nor salt shakers.. it’s just an example). Now suppose you have listed a load of salt shakers of all types and varieties including several Elvis inspired shakers. Wouldn’t it be great to be able to send Ms. Bidder directly to your auctions of Elvis shakers?

Yes, she might click on the “View Seller’s other items” link under your user ID on the auction page, but that would show Her ALL the auctions listings, not just the Elvis shakers. She doubtless has already used The Bay search to locate your auction in the first place, and is only one click of the back button away from gong back to that page with all those other sellers auctions. The ideal situation would allow Ms. Bidder to click on a link displayed prominently in the auctions that would send her to the rest of the Elvis inspired shakers.
That’s what the pre-search does. You do a search for Ms. Bidder that will return only your auctions of only the things she was interested in, in this case Elvis inspired shakers.

The pre-search technique consists of two parts. The target word, and the link to that target word. The target word is one that you make up. It must be so unique that no ones else will have that word in their auctions description. What works quite well is to incorporate your The Bay user ID and the words describing what it is you are targeting. Put it all together with no spaces to form one word. For example “youruseridelvisshaker” substituting “youruserid” with your own Ebay user ID.

Next we have to generate a search for that word. Go to The Bay Advanced Search (the link is just below the search box in the upper right hand corner of nearly every The Bay page). To save time in the future, you might want to add this page to yuor favorites so you can go back to it quickly. Type your target word in the search box, and make certain to check the box for “Search title and description”. Now click search. The search should have shown “0 things found for youruseridevlisshaker”. If that search returned ANY listings, you need to scrap that target word and come up with another. (You might also want to find out why someone other than you is using your user ID in their auction listings).

At the top of your browser screen, you will see a box marked “Address”. It should have a LONG strange looking World Wide Web URL. This is the URL of the page we want to send Ms. Bidder to. To do this, we need to make a link to this page.
Now, we want to tell Ms. Bidder that we were kind enough to help her locate more of those Elvis inspired shakers She was interested in. Set up the link to say “To see more of our Elvis inspired shakers Click Here” with the click here sending Ms. Bidder to the search URL . The final part of the pre-search is to put our target word into the description. You may want to change the color of the font for your target word to a color very close to the background color of your ad so it’s not very visible just to keep not-so-honest sellers from stealing the target word and putting it in thier own auctions.

To save time you can set up the link to the pre-search page and the target word all as one block of code / text that you can keep in a text file. It will simply be a matter of copying and pasting the entire block into your ad.

When someone is looking at your ad, that means they are interested in whatever it is you are selling. With the pre-search link inserted in your ad, they are just one quick click away from all your listing that target exactly what they are interested in right then, without letting them look at other sellers items.

More eye time for the listings = more sales.

KL Bohn is a long-time Ebay seller, and co-founder of a successful Ebay business.

http://ebay.bohnservices.com